The Ever-Evolving TikTok Landscape
As we enter the second half of 2025, TikTok still dominates the social media world with new trends popping up every week. For small businesses and marketers, staying on top of these trends isn’t just about being culturally relevant. It’s about using the best apps to create content for social media and smart tools that make it easier to connect with your audience.
This July, the platform is buzzing with body positivity, nostalgia-driven throwbacks, and humor-filled content. Below, we’ll cover the 10 TikTok trends you need to know in July 2025—and how to tap into them with the right apps, strategies, and tools.
Body Positivity & Self-Expression
1. Big Mama by Latto
Latto’s “Big Mama” sparked a wave of body positivity, with users proudly sharing unfiltered versions of themselves. Brands that see results here are using inclusive messaging and showing real people. Editing tools like Kittl help creators design bold visuals to complement this trend.
2. Heaven (Must Be Missing an Angel)
This audio powers transformation videos—from casual looks to glam reveals. Fashion and beauty brands are editing clips in Canva or InShot to show before-and-after results that feel authentic.
Nostalgia & Storytelling
3. There Was a Time Carousel
This emotional trend uses TikTok’s carousel to show growth and personal stories. Small businesses can use this to highlight customer journeys, much like what we explored in How to Create a Social Media Marketing Plan for Small Business.
4. Dame Un Gurr
Catchy and versatile, this audio works for everything from fashion to food. Brands are spicing up their transitions with easy drag-and-drop editing using Envato Elements, which offers endless video templates and stock clips.
Humor & Plot Twist
5. Take My Clothes Off Couple Trend
This trend thrives on surprise endings, making it perfect for playful reveals. Quick-cut editing in apps like CapCut ensures the timing lands just right.
6. WAP x One Direction Mashup
This mashup blends comedy with contrast, making it ideal for behind-the-scenes versus polished content. Businesses can lean into this style to show the difference between industry perception and reality.
7. I’m a Mommy (Love Island Sound)
Originally a parenting meme, this sound is now a go-to for funny, chaotic life moments. Parenting brands are cutting these videos with apps like Splice while adding captions that highlight real pain points.
Music & Dance
8. Complicated by Avril Lavigne
The revival of Avril’s 2002 hit has everyone doing the intentionally clunky dance routine. Even corporate brands are joining in by filming their teams, creating a human side to their brand.
Authenticity & Behind-the-Scenes
9. It’s Just Not Clocking to You – Justin Bieber Sound
Creators use this audio to show moments of frustration or being misunderstood. For small businesses, it’s a chance to highlight customer struggles and how your product solves them.
10. Social Media Marketing Tools That Help Content Go Viral
The most meta trend of July 2025 shows the behind-the-scenes life of social media managers explaining TikTok to their bosses. Agencies like Map It Media are jumping on this to poke fun at the process while also showcasing expertise.
How Brands Can Keep Up with the Best Social Media Content Apps
The most successful creators this month are pairing TikTok trends with the best apps for social media content creation. Some quick tips:
- Use design and video apps like Kittl and Envato Elements to make content stand out fast.
- Stay organized with customizable marketing templates that help plan campaigns around fast-moving trends.
- Look for inspiration in related strategies, like our guide on Best Ways to Market a Business Online.
Staying Ahead of the Curve
TikTok trends move fast—most last only two to three weeks. But the relationships you build with your audience will last much longer if you consistently show up with content that’s fun, authentic, and easy to connect with.
By using the best apps to create content for social media, keeping an eye on trending sounds, and staying flexible with your marketing plan, your brand can stay ahead of the curve. For businesses who want expert support, Map It Media helps companies plan, design, and manage social media strategies that actually convert.
